Flight into the collective self-delusion of corporate ideology
Writer Chris Hedges examines the cult of Corporate Happy-talk and its delusion that wishing will make reality go away:
….The driving ideology of corporate culture is a blind faith in the power and virtue of the corporate collective. All quotas can be met. All things are possible. Profits can always be raised. It is only a question of the right attitude. The highest form of personal happiness, we are told, is when the corporation thrives. Corporate retreats are built around this idea of merging the self with the corporate collective. They often have the feel of a religious revival. They are designed to whip up emotions. Office managers and sales staffs are given inspirational talks by sports stars, retired military commanders, billionaires and self-help specialists like Tony Robbins who tell them, in essence, the impossible is always possible. And when this proves not to be true, it is we who are the problem. We simply have to try harder.
………This flight into the collective self-delusion of corporate ideology, especially as we undergo financial collapse and the pillaging of the U.S. Treasury by corporations, is no more helpful in solving our problems than alchemy. But there are university departments and reams of pseudo-scientific scholarship to give an academic patina to the fantasy of happiness and success through positive thinking. The message that we can have everything we want if we dig deep enough inside ourselves, if we truly believe we are exceptional, is pumped out daily over the airwaves in advertisements, through the plot and story lines of television programs and films, and bolstered by the sickeningly cheerful and upbeat banter of well-groomed television hosts. This is the twisted ideological lens through which we view the world.