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Posts Tagged ‘Opinion

Why Facts No Longer Matter

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by Anne Landman   April 28, 2010   PRWatch.org

A recent PRWatch blog discussed how corporations are increasingly turning to cause marketing to get around people’s ability to tune out their daily deluge of advertising. Cause marketing, or “affinity marketing,” is a sophisticated PR strategy in which a corporation allies itself with a cause that evokes strong emotions in targeted consumers, like curing cancer, alleviating poverty, feeding the hungry, helping the environment or saving helpless animals. The relationship avails the company of a more effective way to grab the attention of their audience, by telling them compelling stories linked to the cause, for example tales of survival, loss, strength, good works, etc. Once the company gets your attention, it links its name and brands to the positive emotions generates by the cause. The company then leverages that emotion to get you to buy the stuff they’ve linked to the cause — and improve its corporate image.

Cause marketing works, which is why its use is spreading like wildfire. The operative word that the whole idea turns on is “emotion,” because the ability to manipulate people depends completely on generating an emotional connection that the company can exploit.

Emotional Exploitation and Public Policy

Entire industries exploit emotions not just to sell goods, but also to influence public policy. Tobacco industry documents provide an excellent example:

In 1998, California’s Proposition 10, a measure to raise cigarette taxes, made it onto the ballot was headed for a statewide vote. Naturally, the tobacco industry opposed it.

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Simple brainwashing

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BrasscheckTV

Brainwashing doesn’t have to be complicated.

All it requires is control of the media.

What are you going to believe?  What someone tells you or your own eyes?

Have you ever wondered why otherwise intelligent people can’t see what’s right in front of their own faces?

Fascists and other liars know that if they can just make enough noise, they can start a stampede of public opinion which will become very hard for the average person to question.